Wondering if you should invest in Android app development services? That’s a question that many businesses face, especially startups. Developing a website is a no-brainer for businesses, but there is always some hesitancy when it comes to opting for Android app development services. We get it, and that’s why we have come up with this blog, exploring how Android app development services in the USA for your business can open new doors of success. Let’s uncover the true potential of the gold mine of Android users in the US marketplace!

Why Choose Android App Development Services?

• Large User Base: Based on some estimates, the US marketplace holds a massive untouched Android user base of 135 million individuals. Around 41 percent of smartphone users are running Android devices. It’s clear if you don’t have an Android app running for your business, you are straightway loosing a whopping 40% of the potential user base. This market size is something that any company can not afford to lose, especially with the growing competition in recent years.
• Rich in Resources: Android app development is based on JAVA at the foundation level. Not to mention, Android is also an open-source platform. This means that Google does not charge any fees for the developers to use this platform. The resources to learn and create Android applications are available on the internet in bulk. This also makes the maintenance of the app easier. Due to plenty of Android Developers, you can easily find a good fit under your budget to get your Android app developed in the USA.
• Compatibility with Android Ecosystem: With iOS app development, you can only support Apple smartphones. But Android as an ecosystem supports all sorts of devices that run Play Store. You don’t need to develop any separate apps for separate devices. It’s a one-time investment to unlock the whole Android playfield. Android is the default OS for hardware device manufacturers like Samsung, Xiaomi, and others, allowing it to grow even further in the coming years. There are many devices in the Android ecosystem such as TVs, smartphones, home assistant devices, and wearables which you can always target in the future, as they are also running Android OS. This is a whole new market fragmentation you can leverage later.
• Easy Integration: Compared to Apple’s App Store, the deployment of an Android app is much easier and cheaper for Play Store services. Android developers are also comfortable integrating 3rd party libraries and features in Android apps. This makes Android apps to be developed much faster and output apps that are highly rich in functionalities and features. You can create interactive graphics, and designs, without developing them from the ground. Developers can simply integrate 3rd parties, which becomes very difficult in iOS app development.
• Greater ROI: You are by default going to have a greater ROI, once you have deployed your app on the Play Store because of the huge user base not only in the US but in the whole world. You only need to create a solid marketing strategy and follow best practices to get your app on the Play Store. This is something that an experienced Android app development company USA can surely assist you with. 

Both iOS and Android app development services have huge competition. The question of which platform should one choose is always in our mind, but we have a solution to overcome this problem. Choose the “Cross Platform Development” strategy. It means developing an app in a strategic way that is supported by both Android and iOS. The initial cost increases a little bit in this case, but you will have the advantage in the longer term. Your business can rule on both platforms, which unlocks an even larger marketplace for your app. That’s why, we as an Android app development company USA, offer cross-platform development services to our clients.
Also Check out our Recent Article: How Long Does it Take to Develop an App in 2024

Developing your App for the USA Marketplace

Validate your Android App Idea

You must have heard about: “If you are marketing for everyone, you are marketing for none!”

This means that you can target only a particular segment of this marketplace with your Android app. You need to segment your Android user base among them. You can segment out based on your location, age group of users, etc. You need to conduct thorough user research to understand American app usage habits, popular categories, and monetization preferences (subscriptions vs in-app purchases).

For example: If you are working on a Dating app, young adults (aged 18-25) in urban areas are going to be the most frequent users. You have to focus your marketing efforts and app features to cater specifically to this demographic and age group. This could involve implementing features like social media integration, advanced matching algorithms, and events targeted towards college students and young professionals. Additionally, you could explore monetization strategies that appeal to this group, such as offering premium subscriptions with added benefits like boosted profile visibility or ad-free usage.

Tip: Do extensive research on your competitors. Find out what they are offering and what features they are offering in their Android app. This will help you to start with some in-hand groundwork and focus more on what you specialize in and offer differently from other players in the game. 

Why don’t you let our experts at Octal Digital, an Android development company USA, do the market research for you? We have earned a wide range of portfolios in the past 15 years. We understand the USA market and have previous experience with popular niches such as Healthcare app development, taxi app development, e-commerce, gaming industry, etc. Get a free consultancy from us and turn your app development idea into a reality. 

Create your App Wireframe 

Many Android app users, especially in the USA, crave apps that solve some kind of problem, enhance productivity, or offer exceptional entertainment. You have to determine what sets your app apart from the competition. We suggest focusing on unique features, user experience, or innovative solutions to common problems. 

Not only in developing the app, but your USP will also make a way to funnel your post-launch marketing and branding to get that initial push for app installs. 

Now document the flow of the user’s experience with the app and the features you imagined. You can use wireframe tools too. These wireframes will allow the developers of Android apps to get a good understanding of your expectations.

Do a Prior Android App Development Services Consultation:

Once your USP is decided, and you have created wireframes about the user flow, now it’s time to get expert advice once again. The reason for this pre-consultation is to help you realize how practical the idea is, in terms of development. You can maybe remove non-necessary features, or can enhance your current features idea. Once the consultation is finished, you and the app development agency both will have a clear idea and expectation of what is going to be developed. 

Design your Android App Development Idea

After you have finalized the functionalities you want to push in the app, the next phase is the UI/UX of your app. A user-friendly, responsive UI with customized looks is very important for an app to grow. If your app’s in-hand experience is dull, there is no point in developing and marketing the app. The end users need a modern and functional UI, which engages them to use. Forest, a productivity app, is one example of a very app that is totally famous for its UI and UX. 

Thus, we suggest you pay attention to your app’s design. Work it out, until you come up with something that is functional and interactive. Spend some time on your competitor’s app, and review how they have implemented UI in their app. 

Pro Tip: Open Play Store and search for the apps that are similar to your idea. Now scroll down go to the review section of the app and find out what real-time users are saying. Closely pay attention to what they like in the app, or what suggestions they have to offer. It will help you fix those issues in your app beforehand and develop something that caters to user’s requirements. 

We at Octal Digital help our clients with user research and suggest how the app can be enhanced for user retention. Our best practices in app development speak to the user directly. Our Android app designers ensure to design apps that are creative, but at the same time comply with user requirements. 

Launching your App for the USA Marketplace

App Store Optimization (ASO): 

The most crucial step before launching your app on the Play Store is ASO. You need to craft a clear, concise, and keyword-rich title and description to improve discoverability in the Google Play Store. Add high-quality screenshots of your app in the description. Ensure, everything is keyword-optimized. Also, do ensure that your app follows Google’s compliance before launching, for example, data security permissions. Explain every important feature of your app in the description. 

The icon of your app also plays a role in your app getting downloaded by the user. Thus, do put some thought into your app icon. The better and more appealing your app view is, the more organic installs you are going to get.
Recommended Read: Blockchain in Healthcare – Transforming Security and Transparency in Apps 2024

Post Launch Marketing

This is your chance to get that initial push for your app’s success. Work out a marketing strategy for your USP. Build anticipation through social media marketing, press releases, influencer marketing, and targeted advertising campaigns. One very popular way to market your app is by starting referral programs on your app installs. You can offer some in-app discounts, bonuses, etc based on a referral download. You need to be creative in your strategy. Hiring a marketing agency also helps initially, right after launching your app. 

Conclusion

Mobile apps are revolutionizing the business world. A mobile app for a business is a must-have to rhea new scalability. This scenario allows start-ups to reap the benefits of Android app development with limited resources and experience. Android app development services open new doors for all niches of business, looking to enrich the user experience of their services. 

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